WNS Home

Back To Top


WNS (a.k.a. Why Not Smile) is a multidisciplinary creative consultancy based in New York City. We design to create engaged, open communication between the client and the audience in different fields. We work with clients, who appreciate the power of visual languages and have a great influence on art, architecture, beauty, fashion, education, lifestyle, and culture. The focus of WNS is integrated branding across various media: identity, print, web, social media, and photography. Orchestrating various media methodically to speak for the brand, we aim for one strong voice that delivers one united brand experience to each individual. This voice harmonizes within multiple platforms so that it becomes a single complete representation of the brand.

Smile. Twice.

WNS is the sister company of Clay, a creative consultancy spanning Seoul, Tokyo, and Shanghai. Together, we empower companies to flourish through creative synergies, and bridge various clients, cultures, and markets globally. We smile. Twice.


One Voice

  • Advertising
  • Brand Strategy
  • Identity
  • Naming
  • Print
  • Packaging
  • Signage
  • Environmental Design
  • Exhibition Design
  • Event Design
  • Digital Marketing
  • Social Media
  • UI/UX Design
  • Web Design
  • Art Direction
  • Film/Video
  • Photography


WNS works with a wide spectrum of clients that have great influence on industries involved in art, architecture, beauty, fashion, education, lifestyle, and culture. The client list goes beyond New York City, and many come from different continents and countries around the world.

  • AHC
  • AIA NY
  • AP&P

  • Bon AppĂ©tit
  • British Airways
  • Byredo

  • Cartier
  • Chandon
  • Corcoran
  • Crystal One

  • Daekyo America
  • Design Miami/
  • Dom Perignon
  • Dr. Jart
  • Fader Magazine
  • FLO

  • Google
  • Harvard University Graduate School of Design
  • IFLA International Federation of Landscape Architects
  • In—maginative
  • Jungsik
  • Knours.

  • Mercedes Benz
  • Movado
  • Muji
  • NARS Cosmetics

  • Samsung
  • S.Pellegrino
  • Sixty Hotels
  • Skin Grammar
  • St. Germain

  • Tiffany & Co.
  • Too Cool For School
  • Thompson Hotels
  • Tumi

  • Unnoted
  • US National Endowment for the Arts
  • Veuve Clicquot
  • Zagat