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Jungsik

Jungsik

Client: Jungsik
Branding, Identity, Website, Photography, Space, Sculpture, Print
2010–2012

Jungsik is a Michelin-Starred modern Korean restaurant located in Tribeca, New York. By offering modern and unique understanding of contemporary Korean cuisine – innovative Chef Yim has christened it as New Korean. The name for the restaurant, Jungsik, is a play on words. In the Korean language Jung Sik is a formal dinner and it is also the name of the chef. The restaurant brings the innovations of French cuisine and new Spanish movements into the Korean realm while staying true to big and bold familiar flavors of Korea.

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